Information, Strategy and Change

Unit 12: Information, Strategy and Change
Page: 98
Exercise: A (Study the words in box a)
1. Check the pronunciation and grammar.
2. What are their meanings in a research report?
a. conduct: to organize a particular activity in order to find out or prove facts.
b. data: information in an electronic form that can be stored and processed by a computer.
c. discussion:  a computer program that sends and receives electronic messages from anyone in a group to everyone else in the group.
d. findings: information or a fact that is discovered by studying something.
e. implication: the effect that an action or decision will have on something else in the future.
f. interview: a meeting in which someone asks you questions to see if you are suitable for a job or a course.
g. interviewee: a person who answers questions in an interview to see whether they are suitable for a job or course. 
h. interviewer: the person who asks the questions in an interview to find out if someone is suitable for a job or course. 
i. limitation: something that controls or reduces something. 
j. method: a particular way of doing something.
k. questionnaire: a set of written questions used to collect information from a number of people.
l. random: happening, done, or chosen by chance rather than following a system, plan, or rule.
m. recommendation: advice about what is the best thing to have or do, the person or thing that has been suggested as the best choice.
n. research question: detailed study of a subject, especially in order to discover new information or understand the subject better.
o. respondent: a person who answers questions about a product or service.
p. results:the amount of profit or loss that a company makes during a particular period of time, or a report showing this.
q.sample: a small amount of a substance, product, etc. that shows someone thinking of buying it what it is like
r. survey:an examination of people's opinions, behaviour, etc. made, for example, by asking them questions.
s. undertake:to do or begin to do something, especially something that will take a long time or be difficult. 

B. 
1. What methods were used in each piece of research? 
A written questionnaire, random sample to customers, survey in their website and the cmpanies investigates. 

C. 
1. Put the verb in brackets in the correct form.
A written questionnaire design to find out perceptions of Gaia's quality of service and how Gaia see in relation to its competitors. Two thousand questionnaires send to a random sample of Gaia's customers, of which 150 return. In addition, 130 people interview whle spending time at the resort during one day in june. Seventy per cent of the whole sample be people over 50. 
In order to find out the business activities of some successful boutique hotel companies, a survey of their websites undertake during the first week of June. The companies which investigate were Hideaway, Paradise and Just4You.